When did we become hungry for time?

Time has always been important.

As children it’s often the balance of time spent at school versus playing.

As students at university it can be the balance of revising and studying for that important exam versus socialising with new friends.

As adults it’s the balance of work and career versus being able to switch off and enjoy weekends and holidays.

As parents it’s usually the balance of looking after the children versus work and childcare.

We’ve always been hungry for time, it’s just become more apparent right now. The world is moving at a quicker pace than ever.

I’m constantly hearing people saying that they don’t have enough.

So where is our time going?

It could be;

  • Technology and our constant attachment to our smart phones
  • Social media and the need to share everything
  • Working longer hours
  • Logging on at weekends or in the evenings

What are we missing out on?

Our ongoing research suggests the main things that we’re missing out on are;

  • Family
  • Relationships
  • Exercise
  • Healthy eating
  • Mindfulness and our own well-being
  • Personal development
  • Sleep


Tom Rath in his excellent book: Eat Move Sleep provokes many thoughts about where we choose to invest our time.

After quietly managing a serious illness for more than 20 years, Tom has assembled a wide range of information on the impact of eating, moving, and sleeping. Written in his classic conversational style, Eat Move Sleep features the most proven and practical ideas from his research. This remarkably quick read offers advice that is comprehensive yet simple and often counter intuitive but always credible.

In the coming months Ignite will be continuing with our research to understand more about what’s driving us to be time hungry and the impact it’s having on our balance.

Want to understand more about where your own time is going?

Take part in our survey and share your thoughts; http://www.surveymoz.com/s/MZURE/

Until next time, I leave you with a quote from Napoleon Hill;


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Featured image: Steven Hille
Additional image: Jeff Golenski